Modules · Sponsors & partners
Sponsors, funds and grants help carry a festival, but only if the arrangements are kept. Here the packages, the pledges and the deliverables live, linked to budget and marketing.
A glimpse of this module
with sample data, liveSponsors & partners shares data with Budget & money, Marketing & socials and Festival site per edition. Change one thing and they move with it.
Nineteen modules, one system. Change it here and it stays right everywhere.
What it does
What a partner pays and what they get in return, recorded per package. From main sponsor to the local baker.
Approached, in talks, pledged, signed, paid. You see at a glance where each conversation stands and what will realistically come in.
Logo on the site, banner at the bar, four guest passes: every promise becomes a checkable task with the right module.
Application deadlines, conditions and the reporting afterwards, alongside the regular sponsor deals.
A signed deal counts as income, a pledge as an expectation. The budget knows the difference.
Who brought in what, and who you want back next year. The basis for edition two is already there.
Finding sponsors for a festival starts with a clear offer: what does a partner pay, and what do they get in return. You set that out in sponsor packages, from headline sponsor to the local baker, each with a price and concrete deliverables such as a logo on the site or a banner at the bar. Alongside sponsors, funds and grants also belong to the income side that is not a ticket.
Acquisition is a process with stages: approached, in conversation, committed, signed and paid. By keeping track of your pipeline you see at a glance where each conversation stands and what is realistically coming in. A signed deal is income, a commitment is an expectation, and that difference determines how firmly you can count on it in your budget.
With festival.productions committed amounts become visible in the budget right away, and promised deliverables become checkable tasks in the right module. Sponsors is one part of festival.productions and shares its data with the budget, the marketing and the festival site.
Frequently asked questions
First make clear what a sponsor is buying with your audience: visibility, hospitality or a connection with your brand. Build a few packages around that with a price and concrete deliverables, and approach partners that fit the festival. After that, keep track of your pipeline, because follow up determines whether a conversation becomes a signed deal. This system keeps packages, contacts and the pipeline in one place.
A sponsor package ties an amount to a fixed set of deliverables, so a partner knows exactly what they get. You often work with a few tiers, from headline sponsor to a small local package. In the sponsors module you set out per package what a partner pays and what they get in return.
Think of a logo on the festival site, a banner or stand at the bar, a mention in your communications, a number of guest tickets or exclusivity within a product category. Choose deliverables you can actually keep. In this system every promise becomes a checkable task in the right module, for example the logo with the site and the guest tickets with accreditation.
Look for funds and municipal schemes that fit your type of festival, pay close attention to the application deadlines and conditions, and factor in a report afterwards. Only count on the money once it is granted. The sponsors module keeps track of application deadlines, conditions and the reporting alongside your regular sponsor deals.
A sponsor is usually a company that pays in exchange for visibility or hospitality, so a commercial exchange. A fund or grant gives money based on content related or social goals and often requires an application and a report. Both belong to the income side that is not a ticket and sit side by side in this system.
Turn every agreed deliverable into a concrete task with an owner and a moment, so promises do not stay stuck in an email. That way you make sure a sponsor gets what was agreed. In this system every deliverable becomes a checkable task in the module where it belongs.
Everything in one place
In festival.productions, Sponsors & partners feeds straight into Budget & money, Marketing & socials and Festival site per edition. You change it in one place and it stays right everywhere, from the budget to the event day.